H&M started as "Hennes," which means "hers" in Swedish. Initially, the store exclusively sold women's clothing. However, in 1968, Persson acquired Mauritz Widforss, a hunting equipment retailer, and began offering men's and children's wear. This acquisition led to the brand's name change to Hennes & Mauritz, later shortened to H&M.

Global Expansion

H&M's first store outside Sweden opened in Norway in 1964, marking the beginning of its international journey. By the 2000s, H&M had established a significant presence in Europe, North America, and Asia. Today, the brand operates in over 74 countries and boasts thousands of stores worldwide, complemented by a robust online presence.

Sustainability and Innovation

In recent years, H&M has made strides in sustainability. The company has launched initiatives like the Conscious Collection, which uses eco-friendly materials such as organic cotton and recycled polyester. H&M also encourages customers to recycle old clothes through its garment-collecting program.

Diverse Product Range

H&M offers a wide range of products, from everyday basics to high-fashion collaborations with designers like Balmain and Versace. For a detailed look at H&M's product offerings, check out this comprehensive spreadsheet

Conclusion